SunRice

SunRice, Baby! Campaign

JPC supported the launch of ‘SunRice, Baby!’ – SunRice’s campaign creating a fresh take on a classic and putting a playful spin on the iconic 90s hit Ice Ice Baby. SunRice showcase how rice can be the hero of any meal, from sizzling stir-fries to delicious rice bowls. Amplifying the campaign with full TTL execution, including all in-store POS, OOH billboards, social media animations and a website reskin. Rice is fun, versatile and deliciously simple!