Peroni

Peroni Hero Venue Launch

JPC developed the concepts and bespoke designs for Peroni’s hero venue partnership program. Targeting high-end contemporary bars and restaurants, JPC worked closely with the Peroni brand team and contemporary bar owners, to own the bar, and influence sales of Peroni. This campaign included the design and development of key brand merchandise from long term branding assets to premium POS. Each project was a unique collaboration.